Genesis Advanced Technologies

GAT

GAT is a leader in inventing industry disruption mechanical technology. Their technology plays a key role in many household brand name products and vehicle manufacturers.

We partnered with GAT to re-imagine how their current brand could be developed visually and in written word. We put this on display on a world-class website that took home an ACE award.

What did we do?

BRAND STRATEGY

FILM

WEB

COPYWRITING

PHOTOGRAPHY

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Brand

More than a logo.

GAT WAS LOOKING TO REFRESH AND EXPAND THEIR VISUAL IDENTITY WHILE KEEPING THEIR CURRENT LOGO. WE HELPED BUILD OUT THE WHOLE VISUAL SYSTEM WITH NEW COLOURS, INTENTION AND GRAPHIC ELEMENTS TO ROUND OUT THE FULL IDENTITY.

Project Impact

THIS PROJECT CAUGHT THE ATTENTION OF THE AGENCY WORLD – BRINGING IN AN AWARD FOR DESIGN AND FUNCTION AT THE 2022 ACE AWARDS.

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PHOTO VIDEO

Imagery matters

TO ROUND OUT THE VISUAL BRAND, WE TOOK PHOTOS AND VIDEO OF THEIR PROCESS, FACILITY AND PEOPLE THAT WOULD LIVE ON THE WEBSITE, IN PROPOSALS, PITCH DECKS AND AS INTRODUCTIONS TO WHO THEY ARE.

“Anthem was detailed, responsive and ran a very smooth process. We are thrilled with the end result.”

— GAT Leadership

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