University Hospital Foundation

UHF

UHF is a surprising organization. They are world-leaders in multiple areas of medical research, development and delivery.

A day in the life looks like: sending lungs to space with NASA, being the first in 10 years (globally) to make progress in Alzheimer’s research, first in Canada to do Osseointegration, first in North America to develop a stroke ambulance… to name a few.

We partnered with UHF to bring together multiple departments to share creative resources. We launched campaigns, refined brand messaging, told stories and drove digital donation.

What did we do?

BRAND STRATEGY

FILM

WEB

CAMPAIGN

COPYWRITING

SOCIAL

Collaboration

Together is better.

WORKING WITH UHF IS A STORY OF WORLD-CLASS COLLABORATION. TO MOVE QUICKLY, YOU NEED PLAYERS WITH CLEAR VISION, PRACTICAL EXECUTION AND GRIT IN THEIR DNA.

Project Impact

WE SAW INCREDIBLE IMPACT AND REACH FROM THE STORIES WE TOLD. WE ALSO ENDURED COVID TOGETHER, AND HAD TO MOVE FAST AND THOUGHTFULLY. BUT THE RESULTS WERE SIGNIFICANT AND REAL.

Campaigns Built

Stories Told

Digital Donations

$2m

Pieces of Content

143

Story

Just tell the story.

WHEN YOU HAVE THE HISTORY, EXCELLENCE AND RESULTS THAT UHF DOES, YOU NEED TO TELL THE LIFE-TRANSFORMING STORIES. FOR THEM, THEY ARE COUNTLESS. BUT WE WERE STRATEGICALLY NIMBLE TO BE ABLE TO CATCH THE GEMS ALONG THE WAY.

“The Anthem team just gets it. They listen and come back with world-class ideas and the ability to execute. Highly recommend!”

— Jessica Bernat, Director of Marketing, UHF

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