Fritz
Fritz is a world class builder manufacturing tiny homes out of Alberta, Canada. They have been features in Dwell Magazine, Macleans and countless other notable publications and accounts.
We partnered with Fritz to build and launch their brand. Our images and stories have been seen by millions around the world and business is booming.
BRAND STRATEGY
IDENTITY
FILM
WEB
COPYWRITING
PHOTOGRAPHY
SOCIAL
Brand
CHOOSING THE NAME AND VISUAL BRAND DIRECTION WAS NOT A LITE DECISION. KEVIN AND HEATHER CHOSE TO PUT THEIR FAMILY NAME ON THEIR COMPANY WHICH COMES WITH THE HERITAGE, INTEGRITY AND HONOUR THEY WANT TO MAINTAIN IN ALL PARTS OF THEIR LIFE.
THE VISUAL BRAND HAD TO MATCH THEIR ARCHITECTURAL REFINEMENT AND COMMITMENT TO THEIR VALUES.
SINCE LAUNCH WE HAVE SEEN THE ONLINE WORLD RESPOND LIKE WILD FIRE. IN THE FIRST YEAR WINNING TINY HOME OF THE YEAR WITH THEIR FIRST HOME AND BEING FEATURED IN DWELL MAGAZINE AND MANY OF THE LARGEST TINY HOME INSTAGRAM ACCOUNTS.
THE REACH HAS BEEN FELT IN THE GROWTH AND SUCCESS OF THE BUSINESS AND CONTINUES TO PLAY A KEY ROLE.
Major Magazine Features
4
Impressions
14M
Social Following
58.1K
Models Developed
4
Story
Authenticity, connection, honour, community, excellence. These things matter to humans. When you get the chance to work with people who embody these values you need to tell their story.
We’ve watched thousands respond to the stories we’ve told. Inspiring people is way more fun, and effective, trying to sell them something.
“Anthem is a powerhouse team and is an agency that can get things done with impeccable talent! One of our greatest challenges when starting up our business was coming to a design agency with a business but no product yet. That was no challenge for Anthem!
They got to know us, our business, story, and values and created a brand around it. They got creative with what we had (renderings and design concepts) and made something incredible for us that gave us the confidence to share our brand before our first product was complete.”
— Heather Fritz, Owner Fritz Tiny Homes
AMPLIFY GOOD
