Homes First

Homefull

Homes First is the largest homeless shelter in Canada with nearly 40 years of experience in the field. They provide homes and essential support services to nearly 2,000 seniors, families, and single adults every single night.

We were approached to help build a strategy that would position them for donation growth and deeper brand recognition in Toronto. We build a city-wide campaign to bring awareness and raise funds for their initiatives along with assets and strategies to raise funds face to face.

What did we do?

IDENTITY

FILM

WEB

CAMPAIGN

COPYWRITING

SOCIAL

Campaign Brand

Don’t Miss an Opportunity.

CAMPAIGNS OFFER OPPORTUNITIES BEYOND CREATING REACH AND ACTION. CAMPAIGNS CAN BE A TEST OF HOW YOUR ORGANIZATION CAN BE REIMAGINED AND PRESENTED TO THE WORLD.

FOR HOMES FIRST, OUR CAMPAIGN IGNITED A FRESH EXCITEMENT FOR THE FUTURE OF THEIR ORGANIZATION. THIS IS NOW MAKING ITS WAY INTO THE WHOLE ORGANIZATION AND THEIR COMMUNICATION GOALS AND PLANS.

Project Impact

PARTNERING WITH CAMPAIGNS THAT DO GOOD IN THE WORLD IS WHAT GETS US OUT OF BED IN THE MORNING.

Donations

$1m

Pieces of Content

Stories Told

People Served

2000

Stories

Imagination.

YOU CAN’T ALWAYS FIND SOMEONE TO TELL THEIR STORY. AND IT’S NOT ALEASY THE BEST WAY FORWARD.

WE BUILD STORIES USING SIMPLE COMPELLING CONCEPTS, TALENT AND PROPS TO COMMUNICATE THE CHALLENGES FACED BY SO MANY IN THE TORONTO AREA.

“Anthem has cultivated one of the most dedicated (not to mention, kindest!) teams I’ve ever had the pleasure of working with. This team of superstars took an idea and led Homes First through a dynamic collaboration that resulted in our agency’s first capital campaign, focused on senior homelessness, Homefull Toronto. They’ve helped us enact tangible, sustainable, positive change in our communities. Anthem has some of the industry’s brightest creatives and account executives — their work speaks for itself.”

— Dana, Development Director Homes First

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