Ladd Foundation

Sixteen Sixteen

NHL player, Andrew Ladd, is a rare find with more achievements than we can count. Gold medals, two Stanley Cups, 1000 games played in the NHL and a beautiful family that is truly a priority to him.

Andrew and his wife Brandy approached us to bring to life some dreams they’ve had for years.

We helped identify what mattered most to them and build a strategy to get started. We collaborated to build the vision, find the name, brand the initiative and build assets to launch it to the world.

What did we do?

NAMING

BRAND STRATEGY

IDENTITY

FILM

WEB

CAMPAIGN

COPYWRITING

PHOTOGRAPHY

SOCIAL

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Brand

Find Inspiration.

Favourite brands, campaigns, images and mood boards are key in finding and shaping the right visual identity. We spent the time to find what inspired Andrew, Brandy and their team. The fonts, images and layouts are all inspired by deep values and their great taste in meaningful brands.

Project Impact

In the first SEASON, 1616 HAD 87 teams, 1,418 Players, 1,808 Parent/Caregivers and 299 Coaches participating in THE PROGRAM. AS A PILOT YEAR THIS IS INCREDIBLE. THEIR IMPACT CONTINUES TO GROW AND WE LOVE CHEERING THEM ON.

PLAYERS ENROLLED

1,418

EVENTS

NHL PLAYERS INVOLVED

TV AND LIVE GAME MENTIONS

Imagery and motion.

This changes everything.

STILL IMAGERY & VIDEO ASSETS CAN NOT BE UNDERESTIMATED. THIS BRAND COMES TO LIFE THROUGH ITS IMAGES AND MOVING PICTURES. THESE KIDS ARE HEROES THAT SHOW THAT EVERYONE HAS VALUE AND CAN BE JUST LIKE THEM. THE FILM CONTENT SHOWS THE QUALITY AND SERIOUSNESS OF THE PROGRAM AND THE NHL PLAYERS BRING THE WEIGHT OF INFLUENCE TO PULL IT TOGETHER.

“Thank you to you and the entire Anthem team for your immeasurable impact on 1616’s development and growth to date.”

— Meredith Wolff, Executive Director of 1616

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