A bold strategy paired with a fresh brand and compelling content to drive results.

 

CLIENT: Prairie College is a leading Canadian post-secondary institution located in Three Hills, Alberta that integrates applied education, vocational training, and spiritual formation to equip students to meet the greatest needs of the world.
CHALLENGE: Grow new student registrations. Retool their brand to be more current. Effectively communicate the quality of Prairie’s education and student experience to prospective students.
APPROACH: Heartbeat video + Brand refresh + Communications overhaul + Social media content 
RESULTS: The “Look Closer” video launched strategically in April 2017 during their convocation ceremony. The video was shared extensively getting thousands of views in the first week, quickly making it the most successful piece of content Prairie has ever released. Two months after the video launched, Prairie broke their all-time single month student application record. The brand refresh launched in March 2018 and in the month of April 2018 Prairie received more than double their all-time application record for the month of April. We’re just getting started…

SERVICES: