Rebrand
Prairie has a 100 year history as one of Canada’s most well-known Christian colleges.
They now integrate applied education, vocational training, and spiritual formation to equip students to meet the greatest needs of the world.
They approached us to amplify their connection to their audience while preserving their rich history. We walked them through a brand refresh, digital content strategy and produced authentic stories.
BRAND STRATEGY
IDENTITY
FILM
COPYWRITING
PHOTOGRAPHY
SOCIAL
Brand
LISTENING AND UNDERSTANDING NUANCE IS THE THE FIRST STEP IN LEADING AN ORGANIZATION THROUGH EVOLUTION. SOME NEED IT MORE THAN OTHERS.
NAVIGATING THIS WITH PRAIRIE WAS FUNDAMENTAL TO THE SUCCESS OF THE REBRAND.
THE LAUNCH OF THE FIRST HEARTBEAT VIDEO WAS THE MOST successful piece of content Prairie haD ever released (BASED ON METRICS).
WITHIN 2 MONTHS OF THE REbrand LAUNCH, PRAIRIE BROKE THEIR ALL-TIME SINGLE MONTH STUDENT APPLICATION RECORD BY 2X.
APPLICATION RECORD BEAT BY
2X
STORIES TOLD
24
PIECES OF CONTENT
192
ICONS BUILT
14
STORIES
WE LEANED HEAVILY ON STORIES FROM STUDENTS BUT ALSO ON THE AUTHENTICITY OF THE PROFESSORS. WE INTERVIEWED 8 PROFESSORS AND 18 STUDENTS TO GIVE A FULL PICTURE OF THE PRAIRIE EXPERIENCE.
THESE STORIES WERE SUPPLEMENTED WITH BRAND VIDEOS THAT WERE VISUALLY COMPELLING AND ON-TREND.
“Anthem stepped onto our team, helped us refine our brand, and make it more current. They are phenomenal content creators.
We’ve never been very good at “cool”, so they helped us get there (smile)!”
— Mark Maxwell, President of Prairie College
AMPLIFY GOOD
