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A graphic showcase of the genesis brand application on mobile, desktop overlayed with brand elements.

Website Overhaul

Genesis Advanced Technologies
Strategy
Brand
Campaign
Copywriting
Web Design & Development

A world-class visual identity system for the behind-the-scenes tech company powering the world’s biggest brands.

Challenge

GAT needed to refresh and expand their visual identity while keeping their current logo.

Insight

When your work is behind the scenes, your brand has to speak even louder.

GAT’s technology powers the world’s biggest brands—but because their name isn’t always front-facing, they needed a visual identity that confidently told their story at a glance.

Solution

Anthem built the visual system with new colours, intention, and graphic elements to round out the full identity. 

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