Akribis

Akribis Leather

Akribis Leather has grown to a recognized tool belt brand in the construction industry. They’re known for extremely high quality, high value, efficiency and trades-specific tool placement.

Anthem partnered with Akribis in 2019 and launched the product to the world. Since then, it has garnered the attention of the biggest influencers and brands in the industry.

Akribis continues to sell out of inventory every month (within 2-7 days), with 100% of sales going from the Canadian manufacturing facility directly to consumers around the world.

What did we do?

BRAND STRATEGY

IDENTITY

FILM

WEB

CAMPAIGN

COPYWRITING

PHOTOGRAPHY

SOCIAL

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Brand

Stick to the values.

The Akribis brand came from the early days of a construction business founded by Luke, the owner of Akribis. Luke wanted to stay true to the roots and the values that got him into developing a product line in the first place.

With some slight simplifications, we focused on a visual system around the logo, strong product imagery, brand video, user stories and authentic social content to give the brand a high quality, honest and helpful identity in the market.

Project Impact

Since launch, the product LINE HAS GROWN TO OVER 125 PRODUCTS, SHIPPED ALL OVER THE WORLD AND EXPANDED INTO A FACILITY 5X THE SIZE OF WHERE THEY STARTED.

Countries Served

YoY Growth

97%

Social Impressions

90m+

Ads Run

912

Photography

STAND OUT.

WHEN YOU HAVE A GREAT PRODUCT, SHOW IT IN ALL ITS GLORY. WE TOOK INSPIRATION FROM THE WAY LARGE DRINK BRANDS APPROACH THEIR PHOTOGRAPHY AND APPLIED IT TO TOOL BELTS. LEATHER CRAFTSMANSHIP, COLD BEER AND A CLASSY SINGLE MALT HAVE MORE IN COMMON THAN YOU MAY THINK.

“Partnering with Anthem has been the catalyst for where we are today. Without their technical, business and marketing expertise I don’t know where we would be today.”

— Luke Riemer, Founder of Akribis Leather

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