We’ve worked extensively with World Vision Canada to develop and create several campaigns and video project to promote various aspects of their work. We LOVE working with international development agencies doing such remarkable work and having the opportunity to travel and capture their impact in ways that fuel impact.
CLIENT: World Vision is one of the largest and most well respected international development agencies in the world. Since pioneering the child sponsorship model more than 60 years ago their work now spans 98 countries, raising billions each year to transform the lives of the world’s most vulnerable children.
GRADitude Campaign: Campaign development, brand development, visual ID, design, print, video for a national student campaign challenging graduating classes to leverage graduation to provide vulnerable children with access to education.
Taylor’s story: An inspiring mini-documentary telling the story of a young girl’s travels to Haiti to meet her sponsor child and visit the school she raised $15,000 to build.
Pizza party Campaign: Campaign development and promo video for a national student campaign as part of World Vision’s global movement to end hunger called HungerFree.
RawHope social ads: A series of 3 short ads for social media promoting World Vision’s RawHope initiative highlighting their work in the world’s most dangerous places.
APPROACH: Our work with World Vision is diverse…from national youth campaigns, social media ads, to a travel style documentary and hard hitting promo video. With each project we carefully asses the audience and outcomes and tailor our approach to ensure maximum engagement and reach. SERVICES:
We’ve hired Anthem repeatedly to help us launch campaigns, promote new programs, and tell stories to grow our engagement. Whether it’s traveling to the field to capture our work, designing assets for a student campaign, creating interactive content or helping us to express our brand voice in a new way, they always hit the mark. They are storytelling specialists with a wealth of non-profit expertise who understand emerging media trends and know how to get results.
Lon Wong – Digital Marketing Manager, World Vision Canada